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— CUSTOMER STORIES 

Customer Voices

MedPro, the purpose-built AI platform for Medical Information, supports day-to-day workflows by increasing efficiency and quality in response creation.

Leveraging AI to Accelerate Content Generation and Literature Search

50%

overall productivity gain across analysis, research, writing & review in the Global MI team

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Similar or higher quality: tailored to HCP / patient, accurate, and compliant.

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Meet Growing Portfolio Demands with Tech-Enabled Content Creation

75%

overall productivity gain on response creation, with faster turnaround

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Similar or higher quality, built on scientific principles and Medical Information best practices.

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Enable Productivity Gains in Response Creation

40%

productivity gain on inquiry fulfilment with MedPro

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Quality assessment showed MedPro maintains required standards and in some cases enhances them.

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Using a System to Deliver Highest Quality for Rare Disease Impact

60%

productivity gain on literature search and content generation

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Achieved 4.3–4.5 / 5 on quality metrics including accuracy, data coverage, and traceability

— FEATURED CASE STUDY

Inside the Recordati

Global MI transformation

1

ABOUT RECORDATI

Recordati is an international specialty pharmaceutical group, with a growing focus on rare diseases and treatments that improve patients' lives across more than 150 countries.

FOUNDED

1926 · Milan, Italy

FOOTPRINT

Present in ~150 countries

FOCUS

Specialty & rare disease care

MI SCOPE

Global Medical Information team

2
 

CHALLENGES & OBJECTIVES

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Rising inquiry volume across an expanding specialty and rare-disease portfolio

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Time-intensive literature search and evidence synthesis

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Maintaining consistency, accuracy and compliance across markets

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Freeing senior MI professionals for higher-value scientific work

3

PRODUCTIVITY IMPACT

Productivity gain by workflow stage

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4

 

SIT-DOWN INTERVIEW

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Michelle Bridenbaker

Global Head of Medical Excellence & Communications, Recordati

"We set out to accelerate literature search and content generation without ever compromising on scientific quality…

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—FREE PREVIEW

MedPro Case Study

How our client's Global Medical Information team deployed MedPro to accelerate literature search, analysis, content writing and review, delivering measurable productivity gains while maintaining scientific quality and compliance.

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INSIDE THE FULL CASE STUDY

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Detailed productivity breakdown by workflow stage

Quality assessment methodology & scoring

Deployment timeline and change-management approach

Executive interviews and team testimonials

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REQQUEST ACCESS

Get the full case study

Learn how Recordati successfully implemented AI in MI workflows. 

— INDUSTRY STORIES 

Industry Voices

AI in Medical Information – Insights from Google’s AI IRL Summit from AVAYL
Highlights from PIPA 2025 - Artificial Intelligence in Medical Information
Artificial Intelligence at DIA 2025 - Discover all Highlights!
AI Academy Summit 2026 - Redefining the Future of Medical Information with AI

Start creating the Future of Medical Affairs with AI

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